For founders running real businesses

Grow the business without losing yourself in it.

Most founders do not need more to do. They need clearer decisions and a system that holds it all together. We work on the business and on you, until the path is clear and the work feels lighter. If you would rather run it yourself, ElliottOS is the system I run my own life and businesses on, live now at £50 a month.

A few founders at a time. It starts with a conversation, no commitment.

Jonny Elliott

If this sounds like you

Working every hour, and still not sure you are pointed the right way.


You are stretched thin and carrying the whole thing in your head. The days vanish into whatever is loudest, the big decisions land on you alone, and deep down you are not even sure which direction is the right one. The team cannot tell you the truth. Friends and family do not understand the calls you have to make. And a full-time exec is not yet justified. So you carry it on your own, and somewhere in the middle of it, the life you started the business for got lost.

It does not have to run like this. The right person in your corner does not just sharpen the business. It hands you back the direction, the calm, and the hours.

Where you are now

  • Working all hours, and somehow still always behind.
  • No clear direction, just reacting to whatever shouts loudest.
  • Every big decision carried alone, then second-guessed at 2am.
  • Stretched and disorganised, with nothing running smoothly.
  • The business slowly eating the life you built it for.

Where we get you to

  • A clear direction you actually believe in.
  • Your week built around what matters, not what is loudest.
  • Big decisions made with confidence, not in isolation.
  • Hours back, because the system carries the load, not your head.
  • A business that serves your life, instead of swallowing it.

What I am building

Three things I am building right now.


I advise from what I actually run, not from theory.

Main roleebaThe chartered accountancy and advisory firm where I am a director, growing the business and its culture and systems.
Passion projectHappy Ber MonthsA cosy lifestyle brand and the Ber With Me podcast, built on the warm, slow feeling of the ber months, September to Christmas, and keeping it alive all year.
Passion projectValor RacingRacing karts at elite level, and building a team to raise the standard of the sport.

Two ways to work together

Work with me, or run the system yourself


One is me in your corner each month, thinking alongside you. The other is ElliottOS, the whole operating system, live for you to sign up and run.

Consulting · Done with you

Work with me

From £500 a month

A strategic partner for the business and the founder behind it. Three tiers, from a monthly second opinion to a fractional-CEO relationship, across strategy, productivity, brand, scaling and structure.

Digital product · Live now

ElliottOS

£50 a month, everything included

ElliottOS is the hosted system I run my own life and business on. Alfred, an AI life assistant, reads your whole life and briefs you each morning, and connects to the tools you already use, so they finally work as one. Sign up and it runs.

The digital product

ElliottOS


A single, connected system that runs your whole life and work as one, held by an AI that already knows you.

It starts with who you are, your Foundations and your North Star, then holds every part of your life as an orbit: health, wealth, work, relationships, growth and mind. At the centre is Alfred, an AI life assistant you shape and even name, who reads the whole picture and hands you the one thing that matters most each morning. You sign up and it runs, live now at £50 a month.

Built on you

Foundations and a North Star everything ladders back to, so it gets truer the longer you run it.

The orbits

Every part of your life, one honest page each, with the tools to act sat right there.

Alfred

An AI life assistant who knows your whole life, coaches each area, and acts on your behalf.

The daily loop

The whole system runs on one loop. Check in, work one clear list, and reset each week. Everything else just makes the loop sharper, so what comes at you becomes a week you actually ran, not one that ran you.

Brief

Alfred reads it all and tells you where to point today.

Frog first

Work one clear list, the hardest thing before the inbox.

Capture

Anything new goes to one home, out of your head.

Reset

Once a week, a guided review, so nothing drifts.

The Systems LibraryInstall a proven goal-and-habit system in a tap.
ConnectorsGoogle Health, YNAB, Akiflow, Readwise and ClickUp.
Private and yoursFace ID, a private vault, and full export any time.

Not ready to decide?

Take the free Founder Operating Audit


Ten honest questions, two minutes, an instant read on how you are really operating and where the biggest gains are. No sign-up to start.

Start the audit →